Guide
QR code analytics for print marketing
Build a QR code analytics model for print marketing that connects scans to campaigns, mail pieces, audiences, offers, and destinations.
Start every report from the printed source
The printed source is the postcard, letter, sign, catalog, insert, or coupon that created the scan. SmartSqr keeps that source visible in analytics.
Capture enough scan context to explain response
Useful scan events include timestamp, campaign source, destination state, fallback behavior, and available audience or contact context.
- Scan timestamp
- Campaign source
- Destination state
Compare performance by campaign dimensions
Print marketing teams can compare QR response by offer, audience, territory, creative, mail format, and destination behavior.