Guide

Direct mail QR code best practices

Use these SmartSqr standards for direct mail QR code placement, destination routing, proofing, fallbacks, attribution, and campaign reporting.

Make the QR code easy to scan

Keep the code large enough for the printed format, preserve contrast, avoid crowding the quiet zone, and pair the code with a clear call to action.

Proof routing and merge fields together

A print proof should verify the visual layout, merge field values, QR source, destination, fallback URL, and export package in one review cycle.

Measure by campaign source

Direct mail QR code reporting should keep the printed source visible so teams can compare mail drops, offers, audiences, territories, and creative versions.

Direct mail QR code questions

Where should a QR code go on a direct mail piece?

Place the QR code where it is easy to see and scan, keep enough white space around it, and include a direct call to action that tells the recipient why to scan.

Should every direct mail QR code use the same landing page?

Usually no. Different offers, audiences, territories, and formats should preserve their own campaign context so response can be measured and improved.