Guide
Direct mail attribution guide
Build a direct mail attribution model that connects QR scans, campaign sources, offers, audiences, and follow-up paths.
Anchor attribution to the printed source
Direct mail attribution should prove which physical campaign source created measurable response, such as a postcard, letter, catalog, sign, or coupon.
Use QR scans as a measurable response path
SmartSqr records scans through a tracking URL before redirecting, which connects offline print response to digital behavior.
- Printed source
- Scan event
- Destination redirect
Report by the decisions the campaign should inform
Attribution should help teams compare offers, territories, audience segments, delivery windows, and destination paths.