How do you track a direct mail campaign?
Use campaign-linked QR codes or tracking URLs, record scans before redirecting, and report response against the printed campaign source.
How To
How to track direct mail campaigns
Track direct mail campaigns by creating a stable campaign source, using trackable QR codes, proofing routing before print, and reporting scans by source.
Create the campaign source first
Define the campaign, offer, audience, destination, and mail format before artwork is finalized so scans have a clear reporting anchor.
Use QR tracking URLs before redirecting
A SmartSqr QR code opens a tracking URL, records the scan event against the campaign source, and redirects the recipient to the live destination.
- Tracking URL first
- Scan event recorded
- Destination redirect after attribution
Proof and analyze the full tracking flow
Scan test proofs, verify the destination and fallback, then compare post-launch response by campaign source, audience, offer, and territory.