Guide

Dynamic QR codes for postcards

Use dynamic QR codes for postcards so destinations can change after print while scans remain tied to campaign attribution.

Postcards need post-print control

A postcard may be scanned days or weeks after production. Dynamic QR routing lets teams update landing pages, offers, and fallback destinations after print.

Route scans through SmartSqr first

SmartSqr records the scan against the campaign source before redirecting to the configured destination, preserving postcard attribution.

  • Record scan event
  • Preserve campaign source
  • Redirect to live destination

Measure postcard response by source

Dynamic QR data helps teams compare postcard campaigns by audience, territory, offer, creative, and timing.