Guide

Direct Mail QR Code Tracking 101

Learn the baseline SmartSqr model for measurable QR direct mail: campaign setup, QR routing, proof checks, and source-first reporting.

Define the campaign source before design is finalized

A measurable campaign starts with a stable source object that connects the campaign record, audience data, QR code, destination logic, proofing, export, and reporting.

Keep the printed code stable

SmartSqr separates the printed QR source from the live destination so teams can update routing after print without losing attribution.